Color Factory became one more hit attraction in the Bay Area besides the Museum of Ice Cream. \nTickets\nWhen Color Factory extended its run, ticket sales switched to Eventbrite. A confirmation email was sent to buyers around their visit date, and tickets were attached as a PDF. Present the ticket code to be scanned at the entrance, and have at least one member of your party show an ID matching the booking. Same as the Museum of Ice Cream, tickets were issued under a named reservation.\nEntry\nUnlike other events, Color Factory has a unique entry process to each group. Instead of opening the door to the entire exhibit, each group is let in one party at a time. The exhibit can feel busy despite this. The first photo op on the social media rainbow stairs is located before the main check-in desk. Staff scan your ticket for check-in. \nAfter check in, staff give visitors a card along with instructions on how to use it. To activate the card, scan the QR code on the iPad station, and enter your email address via the iPad. This card also connects to the Color Factory photo stations. At the designated self-portrait stations, scan the photo card before taking the picture, and the images will be sent to the registered email address. It is a convenient system, as long as you enter the email address correctly. \nWhat Is Inside Color Factory?

Color Factory San Francisco rainbow stairs

\nThe first stop, the Black-and-White Room, is a monochrome canvas. It does not have the most interesting installation, but a little something is included. Visitors will be served cotton candy, and also charcoal lemonade from Pressed Juicery. While the drink's dark color may be surprising at first, you will find its flavor profile to be very approachable, with strong notes of tart lemon and no overpowering charcoal taste.

Charcoal Lemonade
Orange Room
The leap from monochrome to bustling color in the Orange Room is very energizing. The theme of the room is reminiscent of a garage, with organized chaos created by arranging tools, supplies, snacks, and all sorts of everyday objects along the walls.

charcoal lemonade

Deep Blue Room
The blue room is highly photographed as well. Blue balloons have been used to create a cloud effect, and the room is relatively dark except for a section where light streams in from the top which adds an ethereal quality to photos.
Be sure to check out the self-photo area.
Tip: If you love taking pictures there will be some rooms in Color Factory that won't have photo stations. So make sure you take advantage of the photo stations when you find them, as there probably won't be another photo station just around the corner.

Disco Room
The room with disco balls is a nice transition when you want to take a really glittery picture in the middle of the exhibition. You do have to be patient with the light as it will take a while to set up a good shot.

Rainbow Room
After the disco room, most people walk straight into the green room through the open door. But don't forget the rainbow room, which is right next to it. The light tubes against the black wall create an amazing effect and really help to create nice pictures. The tubes are also moveable and can be arranged in whatever configuration you want. Extra tubes are contained in the black boxes underneath, allowing guests to create their own composition.

Color Factory disco room

Green Room

Wall illustrations by Andy J. Miller and Andrew Neyer define the Green Room. Guests can grab large green markers and doodle on the walls, but be sure to keep the drawing in the designated area.

Ribbon Room

Videos of this room have gone viral and many people have seen guests moving through the ribbons and pulling them aside like they're in a curtain maze. The idea is to simply wander through the installation, which is a giant square made of ordinary gift ribbon.

Pink Room (Staircase)

This \"room\" is actually just a staircase. Before getting to the Pink Room, guests go by the famous elevator doors that are painted in rainbow colors. The bright circles on the staircase create a nostalgic feel, reminiscent of a hopscotch game.

Rainbow Corridor

Rainbow Corridor art installation

After climbing the stairs, the most notable feature is the rainbow corridor. The colored film on the glass creates beautiful colored shadows when the sun is bright, including onto the wall where it says “COLOR FACTORY.”

The long corridor continues the same idea with artificial colored light instead of sunlight.

Purple Room

Color Factory rainbow corridor

The Purple Room is one of the most fascinating installations, especially for people who are curious about the printers and the images that are continuously produced from them. As you enter the light blue room, you will start to see a playful and slightly surreal room. The photos will stack up and print across the floor. The Light Blue Room was built with Method, a brand that is hand soap and dish soap. Across from the purple room is the light blue room. It has a lot of colorful paper and a rotating drum that releases more pieces into the room as well as a self photo station. In short, the purple and light blue room are designed for throwing stuff in the air, and taking pictures. Just remember to brush off the paper pieces. Yellow Ball Pit The final and largest room is the long-awaited yellow ball pit. You must hang up your bag and keep small things out of your pockets because valuables can get lost in the balls. During this visit, one of the three photo stations was out of order. One photo station is at the center and is straight on. Another exit photo is above it. Most people will spend a lot of time here, it is also more exhausting than it looks because walking through a ball pit is hard. Gift Shop The last gift area is connected to the yellow ball pit. It is less memorable than the museum of ice cream’s shop, and has less souvenirs that are more tempting, but you can still take a look and take some pictures. The last treat is a small but delicious ice cream. If you can't decide on a flavor, just choose the swirl.

Museum of Ice Cream yellow ball pit



Conclusion

The Color Factory provides a playful, color-saturated experience that is both engaging and highly Instagrammable. Be sure to grab the Color Factory map before you leave. Designed by local creatives, it directs visitors to 17 colorful wall murals around San Francisco, an excellent reason to continue your adventure in the city after visiting the exhibition.

Overall Review

Playful, visually delightful, and more physically challenging than anticipated.

Ticket Information

Tickets must be purchased in advance, and availability can be limited. They can be purchased directly from the official website.
Website: ***

Average Price
Approximately $35 per person.

Location
575 Sutter St, San Francisco, CA 94102

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